SAP (Systems, Applications, and Products in Data Processing) is a multinational software company that provides enterprise software to manage business operations and customer relations. SAP has been known to use influencer marketing as part of their overall marketing strategy.
SAP has worked with several influencers to promote their products and services, particularly in the areas of technology, business, and entrepreneurship. For example, SAP has partnered with influencers such as Gary Vaynerchuk, Simon Sinek, and Arianna Huffington to create content that aligns with SAP’s messaging and values.
One example of SAP’s influencer marketing campaigns is their partnership with Simon Sinek, a popular motivational speaker and author. SAP worked with Sinek to create a video series that explored how businesses can use technology to drive innovation and improve customer experiences. The video series was promoted on SAP’s social media channels and Sinek’s own channels, helping to reach a wider audience and create more engagement around SAP’s products and services.
Another example of SAP’s influencer marketing is their partnership with Gary Vaynerchuk, a digital marketing expert and entrepreneur. SAP worked with Vaynerchuk to create a podcast series that focused on how businesses can leverage technology and data to drive growth and success. The podcast was promoted on SAP’s social media channels and Vaynerchuk’s channels, helping to increase awareness of SAP’s offerings among a wider audience.
SAP’s use of influencer marketing demonstrates how this strategy can be used to reach new audiences, build credibility and trust with consumers, and create more engaging content that resonates with target audiences. By working with influencers who align with their brand values and messaging, SAP has been able to create more targeted, niche campaigns that have helped to drive awareness and engagement around their products and services.
In addition to the partnerships with Simon Sinek and Gary Vaynerchuk, SAP has also worked with other influencers in different industries to create content and promote their brand. For example, SAP partnered with social media influencer and entrepreneur Huda Kattan to promote their customer experience solutions during the 2020 SAP Customer Experience LIVE event.
SAP has also used influencer marketing to support specific campaigns and product launches. For example, in 2019, SAP launched a campaign called “The Human Revolution” which focused on the importance of putting people at the center of digital transformation. To support the campaign, SAP partnered with influencers such as author and entrepreneur Seth Godin and futurist and author Brian Solis to create content and promote the campaign on social media.
SAP’s use of influencer marketing also extends beyond social media. In 2019, SAP launched an influencer marketing campaign on LinkedIn to promote their Intelligent Enterprise campaign. The campaign featured a series of LinkedIn articles written by influencers in the business and technology industries, which were promoted through LinkedIn’s Sponsored Content program. The campaign helped to generate over 10 million impressions and reach a highly targeted audience of business professionals.
SAP has also used influencer marketing to showcase their innovation and thought leadership in emerging technologies such as artificial intelligence (AI) and machine learning (ML). In 2020, SAP launched an influencer marketing campaign to promote their AI and ML solutions to the healthcare industry. The campaign featured influencers such as Dr. Eric Topol, a renowned cardiologist and digital medicine expert, and Sara Holoubek, a healthcare industry analyst and strategist.
Through the campaign, SAP was able to highlight the ways in which their AI and ML solutions can help healthcare organizations improve patient outcomes and reduce costs. The influencers created content such as blog posts, social media posts, and videos to share their insights and experiences with SAP’s solutions, which helped to build credibility and trust with potential customers.
SAP’s use of influencer marketing has also evolved over time as the industry has changed. In 2020, SAP launched an influencer marketing program called “SAP Champions” which aimed to build long-term relationships with influencers in different regions and industries. The program provided influencers with exclusive access to SAP events, training, and resources, as well as opportunities to collaborate on content and campaigns.
By building long-term relationships with influencers, SAP is able to create more authentic and meaningful partnerships that benefit both the influencer and the brand. The SAP Champions program also helps to create a community of influencers who can share their experiences and insights with each other, which can help to drive greater engagement and awareness around SAP’s products and services.
Overall, SAP’s use of influencer marketing highlights the many ways in which this strategy can be used to build brand awareness, drive engagement, and showcase thought leadership in different industries and emerging technologies. By partnering with influencers who align with their brand values and messaging, SAP has been able to create more engaging and targeted campaigns that resonate with their target audience.