Influencer marketing has become a popular marketing strategy for many brands, and its popularity continues to grow. According to a survey conducted by Influencer Marketing Hub, 90% of marketers consider influencer marketing to be an effective form of marketing. Another study by Mediakix found that the influencer marketing industry is expected to reach $13.8 billion in value by 2021.
Moreover, according to a survey conducted by the World Federation of Advertisers (WFA) in 2019, 65% of multinational brands are planning to increase their spending on influencer marketing in the next year. This indicates that more and more brands are recognizing the benefits of influencer marketing and are willing to invest in this marketing strategy.
In addition, a report by Linqia found that 86% of marketers have used influencer marketing in the past year, and 94% of them found it to be effective. This suggests that a majority of brands are using influencer marketing as a part of their overall marketing strategy.
Indeed, influencer marketing has become a widely adopted marketing strategy for brands of all sizes and industries. Here are some additional statistics that illustrate the popularity of influencer marketing:
- According to a survey by Influencer Marketing Hub, 63% of marketers plan to increase their influencer marketing budget in 2021.
- A study by SocialPubli found that 91% of marketers consider influencer marketing to be an effective form of marketing.
- The same study also found that 66% of marketers plan to increase their influencer marketing budget in 2021.
- According to a survey by Influencer.co, 92% of marketers who use influencer marketing consider it to be an effective strategy.
- A report by eMarketer found that the majority of US marketers (61%) plan to increase their influencer marketing budget in 2021.
- The same report also found that the influencer marketing industry is expected to reach $3.69 billion in the US in 2021.
These statistics indicate that influencer marketing has become a critical component of many brands’ marketing strategies. By partnering with influencers who have a loyal and engaged audience, brands can reach their target customers in an authentic and impactful way. As the popularity of social media continues to grow, it’s likely that influencer marketing will remain a popular and effective marketing strategy for years to come.Here are some additional insights and statistics related to influencer marketing:
According to a survey by Influencer Marketing Hub, the most popular social media platform for influencer marketing is Instagram, with 89% of marketers using the platform for their campaigns.
- The same survey found that the most popular type of influencer marketing campaign is sponsored posts, with 86% of marketers using this format.
- A study by CreatorIQ found that influencer marketing campaigns in the beauty industry had an average ROI of 5.6x, while campaigns in the fashion industry had an average ROI of 4.9x.
- According to a survey by Rakuten Marketing, 73% of consumers have made a purchase after seeing an influencer’s recommendation on social media.
- The same survey found that 33% of consumers have purchased a product after seeing an influencer use it on social media.
- A study by Collective Bias found that influencer marketing campaigns can generate up to 11 times the ROI of traditional digital marketing campaigns.
These insights and statistics demonstrate the effectiveness of influencer marketing in driving brand awareness, engagement, and sales. By partnering with influencers who have a highly engaged and targeted audience, brands can create authentic and effective campaigns that resonate with their target customers. Additionally, influencer marketing can be a cost-effective alternative to traditional digital marketing, offering a higher ROI and better customer engagement. As such, it’s not surprising that more and more brands are turning to influencer marketing as a key component of their overall marketing strategy.