What is micro-influencer marketing?

Micro-influencer marketing is a type of influencer marketing that involves partnering with individuals who have a smaller but highly engaged following on social media. Micro-influencers typically have between 1,000 to 100,000 followers, and they are often experts or enthusiasts in a specific niche or industry. Micro-influencers are seen as more relatable and authentic than larger … Read more

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